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The renowned Flemish artist Kamagurka, together with food producer Vandemoortele, developed the 'bottle for bottle' campaign in collaboration with the international environmental organization Plastic Bank.
Together, Vandemoortele and Plastic Bank will stop about 7,500,000 plastic bottles in one year, so that they do not end up in the oceans. For this collaboration, Kamagurka not only made a work of art from recycled plastic. He also drew an exclusive cartoon 'Cartoon Earth'.